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National Geographic Channel Airs Yayasan Sime Darby's Big 9

Yayasan Sime Darby (YSD) runs an extensive conservation programme aimed at preserving a number of Malaysian animals under threat of extinction - the sun bear, orangutan, pygmy elephant, clouded leopard, hornbill, banteng, proboscis monkey, Sumatran rhinoceros and Malayan tiger. All of our nine, with the exception of the Malayan tiger, can be found in the Tabin Wildlife Reserve in Sabah. Others such as the hornbill and the sun bear can be found in Peninsular Malaysia as well. These animals are collectively (and fondly), known as our Big 9.

We are proud to share with you that the National Geographic Channel (NGC) will be highlighting YSD’s Big 9 initiative over the next 3 months.

Short clips and vignettes promoting the Big 9 will be aired in between programmes from 5 March, 6pm onwards until the last week of May 2010. These short clips and vignettes will be shown on NGC (Astro 553), Star Movies (Astro 413) and Star World (Astro 711).

In addition, programmes will be aired from 7 March until 3 April 2010 on NGC (Astro 553) to feature the following animals that YSD supports under the Big 9 initiative:

Programme Featured Big 9 Animal Date and Time
The Forgotten Sun Bear (30 mins) Sun Bear 7 Mar 2010, 8pm
12 Mar 2010, 5pm
13 Mar 2010, 12pm
Hutan: Mysteries of the Malaysian Rainforest: Proboscis Monkey (30 mins) Proboscis Monkey 14 Mar 2010, 8pm
19 Mar 2010, 5pm
20 Mar 2010, 12pm
Forgotten Rhino (60 mins) Borneo Sumatran Rhino 21 Mar 2010, 8pm
26 Mar 2010, 5pm
27 Mar 2010, 12pm
Among the Great Apes with Michelle Yeoh (60 mins) Orangutan 28 Mar 2010, 8pm
2 Apr 2010, 5pm
3 Apr 2010, 12pm

With the airtime on NGC, YSD believes that the Big 9 initiative will generate interest and reach out to a wider audience. Awareness is key to enable our initiatives to be a success. We hope that you will help to spread the word and invite your loved ones and acquaintances to enjoy the programmes with us.


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