Our Strategy
To lead and make a sustainable impact, and a difference in the lives of others.

We are dedicated to enhancing lives and delivering sustainable value through our 5 pillars of Education, Environment, Community & Health, Sports, and Arts & Culture.

With over 40 years behind us, we remain true to our identity while embracing every opportunity to grow with the nation. Guided by heart, purpose, and a commitment to good governance, we continue to lead with integrity and create lasting impact through empowered collaborations.

Goals & Focus Areas
Education

Goals 

Advancing highly skilled Malaysians, providing equitable access to quality education, fostering TVET opportunities, and enhancing teacher excellence. 

Focus Areas 

  • Scholarships, TVET, Bursary, and Excellence
  • Access to Education
  • Teacher Development towards Access to Quality Education
Environment

Goals 

Conserving biodiversity, providing environmental education and awareness, and ensuring food security; all towards sustainability while tackling and adapting to climate change. 

Focus Areas 

  • Biodiversity: Terrestrial, Marine, and Coastal
  • Environmental Education and Awareness
  • Food Security
Community & Health

Goals 

Increased healthcare accessibility for Cancer and HIV/AIDS; and community support for the marginalised, focusing on women and children protection with volunteerism and disaster relief. 

Focus Areas 

  • Community Health
  • Rights and Wellbeing of the Marginalised
Sports

Goals

Increased participation of women and girls in sports with grassroots development.

Focus Areas

  • Women & Girls’ Development in Sports
  • Grassroots Development
Arts & Culture

Goals 

Making arts accessible to all, breaking societal barriers. 

Focus Areas

  • Arts Demand Development, Encouragement, and Education
We practise high ethical values and observe good corporate governance